You must have noticed this graphic on Elante FB page and wondered what is it about…
Well here is it.
This Dussehra, Elante has planned the celebrations in completely out-of-the-box way. Instead of burning a gigantic effigy of Ravana to flames, Elante is going green but keeping the high ideals and gusto in the festival intact.
During the two day long celebrations (29 and 30 Sept.), people will write stimulating messages on facebook with hashtag #GoodOverEvil. In Elante, a huge screen will be installed where the effigy of Ravana will burst into flames when the messages reach the “Symbol of Evil”.
In the first initiative of its kind by malls in India, Nexus Malls, the Indian retail arm of the global investment firm Blackstone Group which owns Elante, has blended technology with the social media to celebrate a “Digital Dussehra” not just at Elante but at all its five malls across the country in Navi Mumbai, Ahmedabad, Amritsar, Pune and Chandigarh.
Be there and celebrate the festival with a digital touch.